The Apple app and Google Play stores allow over 3 million app developers to launch and promote their apps. The number steadily grows each year, creating various opportunities to develop and purchase apps. Therefore, structure the app marketing and promotion strategies to generate more app downloads.
Several well-known app store optimization agencies can devise and implement the best strategies to optimize your app. The services of these top mobile app marketing companies will ensure your app can attract more traffic and experience increased revenues.
Read on further to understand the step-by-step guide for successfully implementing an app store optimization strategy.
Significance of an app store optimization strategy.
- App Store Optimization provides you with improvisation techniques to help your app’s visibility grow and lure more app visitors into downloading it.
- The ASO strategy focuses on improving your app’s discoverability in the Apple app store and the Google Play store.
- ASO is a continuous process that needs to be constantly monitored and updated.
Step-wise guide for successful app store optimization.
Keyword research.
It is ideal for researching well before choosing the keywords for your app store optimization strategy. Track the most popular words/phrases the app store visitors use to search for your app. Matching their search queries with your keywords will surely increase your app’s discoverability.
While researching for keywords, consider the appropriate difficulty level and the traffic volume that these keywords can handle. Use only those relevant keywords to your app’s feature and category; it will help in keyword ranking. Do not use keywords with your competitor’s names or the word “app”. The mobile app marketing services in the market offer a range of tools that can recommend and optimize keywords for your app.
Optimize your app title and description.
App title is the most influential metadata that can drive more traffic. The app title must be short and easily recognizable for the user to remember your app amongst thousands of competitor apps. In the right keyword density, use the most relevant keywords and your brand name in the app title to boost your app visibility.
Draft a compelling app description highlighting the app’s core features and benefits. It should be convincing and understandable for the user to go ahead and download your app.
Create versions of your app title and run tests to identify what the users expect and use the apt version to increase the app traffic.
Design an eye-catchy app icon and screenshots.
Designing compelling app visuals can give you an edge in the app market. Use subtle colours and graphics in the app icon that is well-aligned with your app’s brand message.
The app icon and the screenshots are the most persuasive app elements that can convince the user to download your app. So, make sure it accurately represents what your app stands for.
Competitor analysis.
For the success of your ASO, monitoring and analyzing your competitor is essential. Before the app is launched, make sure you choose the perfect app category considering the competitor apps and the category’s ranking.
The popular app store optimization agencies in the market can give you insights into the level of competition and the proper optimization techniques that will help your app to grow.
Conclusion.
Getting your app discovered is a major hurdle that app marketers face as the app market is brimming with competition. A well-planned ASO strategy will help organically improve your app ranking and visibility by taking your app to the right audience.
Create a holistic approach where the app creatives and keywords complement each other to make the app marketing successful. Adopting a suitable ASO strategy from the beginning of your app’s journey will take care of the financial growth with improved app awareness.
