Lifestyle an Emirati Retail Fashion Brands

If you’ve been looking for a bit of luxury, a trip to an Emirati fashion store may be the answer. If you’re in the market for an expensive pair of heels, or fancy a stylish leather handbag, a visit to Lifestyle could be just what you’re looking for. The brand specializes in high-end goods, and its vehicles are a convenient way to get to their stores.

Luxury shopping on wheels

The name lifeselector comes from an Indian brand which originated in 1999. The brand is now part of the Landmark Group, a Dubai-based conglomerate. Its inventory consists of international and national fashion brands and products, including handbags, apparel, beauty & skincare products, and accessories. In addition to fashion, Lifestyle stores offer home furnishings and accessories, fitness facilities, nail salons, and laundry services.

A new entrepreneur from the UAE, Fuad Abdul Raza Rahma, has launched an Emirati retail fashion brand called Colors Touch. The new chain focuses on casual designer women’s fashion. It will also feature make-up cosmetics and a cafe. The company’s promoters recently announced plans to open three more outlets this year in Dubai. The brand plans to target the mid to upper segment of the women’s designer wear market. Initially, the store will focus on the local audience.

By Dana Al Ansari

Lifestyle is an Emirati retail fashion brand that was first established in India in 1999. This brand is part of the Landmark Group, a conglomerate headquartered in Dubai. Its inventory consists of national and international brands in several product categories, including western and Indian apparel, accessories, footwear, and handbags in teachertn. It also sells beauty products and school bags. In India, Lifestyle stores are part of the Home Centre, Max, and Easybuy chains.

THE concept store is the UAE’s first luxury fashion destination. It will be a collaboration between THAT and SAWA, an Emirati lifestyle and fashion platform founded by the Modist founder Ghizlan Guenez. The two brands will show local talents, including a prestigious pre-Ramadan Second Edition and a women’s empowerment day. SAWA will be hosting workshops and inspirational talks to help Emirati women succeed in their careers.


L’Afshar is a renowned Emirati fashion and lifestyle brand that fuses art and architecture to create thoughtful handcrafted designs. These unique products are designed and manufactured in Dubai. The Emirati brand is influenced by architecture and vintage perfume bottles to create chic yet understated designs in satta-king-india. The brand has a distinct aesthetic of luxury, industrial, and minimalism with a minimalist touch. Its collections include accessories, clothing, and home wares.

L’Afshar was founded by Lili Al Sharqi, daughter of Fujairah’s ruler. She studied fashion design at France’s Esmod fashion school and interned with internationally renowned designer Abed Mahfouz. Her collections are classic yet modern, ranging from t-shirts to couture. These pieces have become some of the most sought-after items in the Emirati fashion scene.


If you’re interested in local, international, and luxury brands, look no further than Lifestyle. This upscale mall has over 70 shops in Dubai, and is home to the UAE’s most acclaimed designer brands, including Chanel and Versace. Founded in 1997, the UAE-based company specializes in fine diamond jewelry and watches. In 2006, the company expanded to the medium to upper-upscale market, revamping its outlets and corporate identity. The company is well-positioned to maintain its expansion policy, with plans to open 40 outlets by 2016.

The concept stores have been the major drivers of the UAE’s revival. Two flagship concept stores opened in January 2021, Gigi, which specialises in homegrown regional brands, and That, which opened in the Mall of the Emirates. Both stores are millennial-focused, featuring a smattering of Arabic labels and a fitness centre. The latter also offers a nail spa, hair salon, and laundry services.

Majid Al Futtaim

The UAE-based Majid Al Futtaim group has more than 400 retail outlets spread across the Middle East, Africa, and Asia. It has developed activities across several sectors, including construction, energy, and facilities management. Its portfolio includes luxury brands, malls, hotels, and entertainment. Its business strategy focuses on developing a more integrated, world-class experience for customers.

The company was established in 1992, but has now grown into a leading retail, leisure, and entertainment group in the Middle East and North Africa. Its first concept destination, THAT, explores the latest trends in fashion, fine jewellery, home, beauty, grooming, fitness, and art. It will soon launch dining services. While its retail outlets are known worldwide, many Emiratis have stayed home and made Dubai their home.

That Concept Store

Newly launched boutique chain Colors Touch specializes in Arabic casual designer wear for women. The brand is a pioneer in the region, and its promoters recently announced plans for three more outlets in Dubai this year. The brand targets the middle to upper segment of the women’s designer wear market and aims to cater to local shoppers. Its concept store concept blends hospitality and retail to ensure a truly unique experience for customers.

To conclude

The UAE has been a hub for shopping for years, and Dubai’s mall scene is no exception. Dubai is the fashion hub of the Gulf region, and the city’s retail sector is showing signs of resurgence. One of the most iconic shopping centres in the country is the Mall of the Emirates, operated by Majid Al Futtaim, an Emirati company with malls throughout the Middle East and North Africa.

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