We are going to see the top 10 ranking of the worldwide Public Relations agencies. According to the statistics of 2022, the income of these 10 agencies is $6bn, which demonstrates 13% increase compared to 2020 ($5.29bn). Such numbers show that diversification can be explained by the challenging period of the Covid-19 pandemic. However, such difficult times could not break the potential of the best PR agencies, and they started recovering in 2021.
You have to see far beyond the figures. We need to stress some essential events, which impacted the global public relations composition and increased growth of the top PR agencies. The most impressive performance belongs to Edelman and its recorded growth of 17%. Can you imagine that it is the 1st PR agency with $1bn income?
There are only six PR firms, and the Edelman livinggossip agency is one of them, who reported double growth this year. Other agencies are Ketchum and Omnicom duo FleishmanHillard and Ketchum. Both of them have +10% income growth. As for Brunswick, this agency grew more than 35% in 2022.
Such agencies as Real Chemistry and Finsbury have also recorded double expansion. Chemistry has reached +32% and Finsbury has gained +18% in 2022. Impressive results permitted these two public relation agencies to get into the top 10 list of the best PR agencies in 2022. Real Chemistry succeeded to move up from the 9th to 7th position. This year is bright for the Finsbury Glover Hering agency because the company enters the top listing for the first time. Such a big event happened thanks to the merger with Sard Verbinnen.
Speaking about MSL, the agency has pstviewer dropped to the 9th position and H+K Strategies takes the 10th position as before. This year, BlueFocus has to be excluded from the top 10 listing due to difficult times. Chinese communications tends to decline 1.3% compared to the previous years. The only solution they could find is to sell the majority of stake.
We want to mention that such figures of agencies’ growth are on a reported basis. The approximate fee income is around $6bn. The following overview of the international public relations industry is performed by Global Top 250.
Top 10 PR Agencies
Weber Shandwick: $860,000,000
Real Chemistry: $ 475,000,000
Finsbury Glover Hering: $394,000,000
Hill+Knowlton Strategies: $370,000,000