Animated GIFs are currently used in the vast majority of marketing campaigns. It is the best way to promote your brand and the products/services you offer. Animations capture the audience’s attention for a longer period of time and help you create original and interactive content.
In what follows, we want to show you how you can effectively use gifs in your email marketing campaigns. We’ll also give you some examples of tools that will help you create interactive gifs.
One of the most effective and efficient ways to amuse your audience with company information is through animated storytelling. Animation has advanced to a higher level of artistry and accessibility in recent years. One of the most common and effective methods for businesses to spread their message and have an actual influence on their audience is through short animations (45 to 90 seconds). In animation, there are countless ways to tell a tale.
1. Animations capture the audience’s attention
Numerous studies conducted by scientists have demonstrated that we are attracted to moving objects. Animations capture attention much more easily and quickly, compared to static images.
2. The audience watches the animations or gifs throughout their duration
It is well known that gifs are short, so people watch them carefully until the end. Visualizing them does not involve much effort, and the audience will easily remember the message you want to convey.
3. Gifs are extremely popular marketing tools
In recent years, gifs are the most effective way to communicate a message or promote a brand online. People love them, they use them in social media messages, as a way of entertainment, both at home and at work.
So, what are you waiting for? You must also use them in your email marketing campaigns. You will certainly make a positive impression!
4. Animations help you face the competition
Even though gifs are extremely popular online, few entrepreneurs use them as a way to promote their businesses. Therefore, choose this method to make yourself stand out in the crowd. Your business will be much more visible online and more appreciated.
5. Tools to help you make GIFs
If you have no experience in creating gifs, now you can easily create them with the help of sites or you can even use the already existing ones in the online archives of free gifs.
You will definitely find tools that have a very simple interface to use and you can create your GIF animations exactly as you want.
6. GIFs tell a story about your brand
By means of GIF, you can create a small presentation about your brand and products. Instead of using a gallery of hundreds of images, you can use an interactive gif that will give more credibility to your products. Gifs will tell the story of your brand.
In a newsletter, you will be able to present more information condensed through an animation. If a picture says 100 words about a brand, surely a gif will say 1000 words about you, your business and your products.
7. Use animations for an effective call-to-action
In the newsletters you send to customers, a good idea to create an effective call-to-action is by using gifs. A moving image will attract the attention of visitors and will surely convert them into potential buyers. Gifs will encourage the audience to click and even take an action.
Graphic animation occupies an extremely important place in the field of visual productions created for the digital communication of a brand. They have some unbeatable advantages.
It is important to understand that, often, communication is not just information, and for the visual productions made in communication campaigns to be effective, it is necessary that they can offer detailed explanations and descriptions.
