Email marketing remains one of the most popular and effective types of marketing. You may think that email marketing has nothing to do with online casinos. But that’s when you make your first mistake: when done right, email marketing can get you a bunch of benefits for your iGaming platform.
Email marketing has numerous benefits, and there are several ways you can implement them in your marketing campaign. If you’re still not convinced, let’s discuss what types of emails you can send to your users and how they can benefit your business.
What Are The Most Popular Types of Email Marketing for Online Casinos?
1. Email Newsletters
Newsletters are used basically in every business. Companies send regular newsletters to inform users about news, updates, and any offers and promos. So, when you start an online casino, you can use newsletters as an effective tool for your platform. Casino operators can use those emails to remind users about themselves once or twice a month by sending updates about their catalogs or new bonuses. You can use them to always stay on the mind of your players and make them come back to your website.
2. Welcome Emails
Welcome emails are greetings that companies send to newly registered users. Welcome emails have many variations. They may be just a friendly greeting and thanking users for joining you. Or, you can use them to offer welcome bonuses and promotions.
A first-time bonus is something that casino operators can really use as it can be a real motivation for your potential players to start playing.
3. Event Emails
Event emails may seem pretty similar to newsletter emails. However, you should pay closer attention to your event emails. They should be eye-catching and attractive. You can send event emails when you plan to have a specific occasion or a special day for your plates. Those types of emails often get you a significant part of event participants.
4. Tutorial Emails
Tutorials are sent to users to teach them about certain features or tools they can use. But they can be much more helpful for online casino platforms. You can send guides and teach your users what rules certain games have and how they can play them. If you educate your players, they will be more confident to try their luck in more than one or two games they already know how to play.
5. Limited Offers
Limited offers may be the real jam for increasing your revenue. Those types of emails are great for catching your users’ attention. When you send a limited offer, it should always have a certain expiry date, so it will create a sense of urgency. Most casinos send limited offers that are valid for 24 hours, and many players love to take this chance.
As you can see, email marketing is still as relevant as ever. And it’s a great loss for your platform to not use it in your marketing campaigns. Luckily, we’ve gathered in one blog post the best types of emails for iGaming platforms. So, if you’ve decided to use email marketing for your platform but didn’t know how to do it, our article can surely help you to decide.